Research: Best Practices for Email Campaigns

EROI has done a survey on best practices in email campaign marketing and has come out with some interesting results. Here is a brief summar...

EROI has done a survey on best practices in email campaign marketing and has come out with some interesting results. Here is a brief summary of best practices done by email marketeers

Things tested:

  • 85.2% test subject lines.
  • 54.8% test calls to action.
  • 50.9% test designs.
  • 49.1% test copy.
  • 41.7% test offers.
  • 36% test timing of campaigns. 

    Time of the Day:
    37.9% of marketers who are testing timing are testing time of day; among them:
    • 49.4% find sending midday (10 AM - 2 PM) to be best.
    • 31.5% find start of the business day (6 AM - 10 AM) to be best. 

      Day of week: Tuesday ranks as the most successful day for emails, followed closely by Wednesday.

       Frequency: 34.9% of marketers who test timing are testing frequency; among them:
      • 33.3% send weekly, 28.21% send bi-monthly, 28.21% send as necessary (no set frequency).
      • The rest are divided roughly equally among sending quarterly, daily, more than once a week, and monthly.
       via Marketingprofs
      More on this topic:
      Email Marketing Open and Click Rates

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      8 comments

      Aditya Tibrewala said...

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      Sunil Manheri said...

      This is a whole lot of an information.. Great post!

      Regards,
      Sunil.

      Sukhdeepak said...

      Very very informative blog for SEO purpose.

      Ismail Bakshi said...

      very helpful

      Unknown said...

      This is good way to beat online competition through email marketing.

      |Sethi| said...

      Nice Article and really informative..

      paul smith said...

      very informative blog

      Kunal said...

      Would love to see statistics for newsletters targeted to Indian readers.

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