Nielson India Trust in Advertising Survey

Nielsen did a Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries about which are the most trusted forms of ad...

Twitter Research: 40% of tweets are pointless babble

Data analytics firm Pear Analytics took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00am t...

Social Media Marketing by wearing T Shirts

A weird social media experiment by Jason Sadler has turned into a very profitable venture for him . Jason Sadler started a quirky experiment...

Social Networks in India: Statistics

In an article about the fate of social networking in India mint has collated some interesting stats compiled from comscore and the sites the...

Microsoft Launches IE8 promotion campaign with Make My trip

As part of the “Explore My Way” campaign for Windows Internet Explorer 8 (IE8), Microsoft have joined hands with Make My Trip to hunt for In...

Sprite's Latest Campaign launched online before hitting TV

Coca Cola India is launching its latest campaign for Sprite, the second-largest selling carbonated drink in India, on the Internet. This is ...

Indian IT Firms look to social networks for marketing

Indian IT companies namely Wipro, Infosys,TCS and Mindtree are increasingly being seen using Social networks to market their companies.Trad...

TCS Web2.0 survey: Urban Kids are net savy

India’s largest IT solutions provider Tata Consultancy Services has done a survey across 14,000 high-school children between the ages of 12...

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