IMRB Survey: Indian Consumer Confidence and Spending

ET has a report about a survey conducted by IMRB among 2,440 households across urban and rural areas has revealed that consumers have cut ex...

Survey: What Do Indian Marketeers Think about Social Media

Exchange4media.com and Blogworks conducted a survey of 267 people, comprising of working professionals, executives and business leaders in ...

Dentsu Technology Tracker 2009: Indians are addicted to net

A qualitative online survey — Technology Tracker 2009 — conducted by the media agency Dentsu India threw up some interesting findings, that...

Google Research: How People React to TV Commercial Break

Like everything else Google's TV Ads division in U.S.A analyzes anonymized data from millions of set-top boxes tuned to several thousand...

Digital Marketing becomes a prominent channel for Auto Industry

Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent artic...

Advertising Vs PR: A casetudy of how to advertise on Indian Internet

For a publisher CPM based banner ads are the best option while for the advertiser they are the worst option but people have no idea about ho...

Research: When Do People Pay Attention to Ads

Banner Blindness has been a problem thus causing most ads to be ignored and so advertisers have always tried to find how to catch the attent...

Research: The power of Word of Mouth

A New  research on Word of Mouth in US shows that Word of mouth is actually very relevant especially  for some particular categories like fo...

Google Chrome TV Ad

Google really seems keen for people to use its browser Chrome. So much so, in fact, that they’ve decided to broadcast commercials for the br...

Google Founder's Inspirational Speech

Google co-founder Larry Page delivered the Spring 2009 commencement address at the University of Michigan yesterday, the same university at...

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