Indian Audience Preferences and Why Internet in India has still not reached masses

A look at TAM media research's data from February about TV and Radio viewership gives us some interesting insights. Some of the Key poin...

Research: Slowdown's Impact on Indian Consumers

Starcom (media agency) and The Key (a qualitative research firm), have conducted a survey during December2008 and January 2009 based on 4...

What are Marketeers Thinking of in Recession

An Interesting compilation of studies released by emarketeer gives an insight into what exactly goes into the mind of a head of marketing at...

Research: Banner Advertising Click Through Rates Analysis

Banner Advertising might be considered the smaller cousin of the much larger search advertising but Banner Advertising is still bread and bu...

Ad Spending Trends:News and Music Channels hot, Entertainment not

An interesting report in mint highlights the changing paradigm of advertisers and their media planners who are shifting their ad spends from...

Google Promotes Web Search in India Through Adsense

DI points out to how Google is using AdSense ads to advertise their web search results pages for specific queries as shown in the image alon...

Impact of Recession on India:Customer Confidence Index Dips

This is part of multiple posts that I have been doing on impact of recession on Indian Economy and Indian Consumer Demand. At the heart of c...

Research: Coca Cola India on Indian Youths

India has one of the largest youth populations in the world, it’s key for every marketer to crack this market.A new Coca-Cola India commissi...

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