Indian Baby Care Market 2008-09 analysis

Though the economy continues to experience instability, one thing is certain: As the population continues to grow, so does the baby care mar...

Though the economy continues to experience instability, one thing is certain: As the population continues to grow, so does the baby care market. Babies are not only cute and cuddly, but also bring in cash and is one of the in focus regions for targeting by the marketeers.The increasing awareness of the availability of wide range of baby care products has been helping drive Indian Baby Care Market.
The action is really hot now with international brands such as Avent, Nuby and Tenderils deciding to introduce specialised premium products in a bid to grab market share from well-entrenched players like Johnson & Johnson.Till date, the organised domestic baby-care market was limited to personal care products where Johnson & Johnson dominates with around 85 per cent market share, followed by Wipro (Consumer Care), which has a limited number of products but now New players are broadening the baby-care market by introducing specialised products for the first time( via BS)
Some of the key aspects of Indian Baby Care market are:
  • The baby care market in India is valued at Rs 590 crore and is expected to reach Rs 1,092 crore by 2012. 
  • This market consists of baby hair and skin care products, toiletries and diapers.
  • The hair care market for babies is valued at Rs 25 crore for 2008, and is growing at a CAGR of 5 per cent.
  • The skin care market is valued at Rs 184 crore for 2008 and is growing at a CAGR of 15 per cent.
  • The baby toiletries market is estimated at Rs 153 crore for 2008 and is also growing at 15 per cent.


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Anonymous said...


Beating the slowdown blues
Ever thought about spending a penny to save a Rupee.

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra.

So, to untangle one from the clutches of recession, a new service is launched, moneysaver, brainchild of 2 young entrepreneurs, Kunal Bahl & Rohit Bansal, who aspired to make every brand affordable for everyone by offering hundreds of discount coupons & buy one get one free coupons on branded apparels, fine dining, casual dining, movies, entertainment etc.

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

The entire model is based on the simple fact that everyone loves to strike a deal, to make a bargain and avail a discount. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The perceive value not on the basis of whether they are getting the product cheap but if they are getting it cheaper. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. There website called is full of such great offers.

Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. Bluetooth companies such as Telebrahma and CellMagix have been promoting offers and content to consumers inside malls, by sending information directly to Bluetooth activated phones.