Wipro turns to Viral Marketing via Youtube

Wipro the Indian IT major has turned to viral marketing to market itself and has decided to use  youtube for marketing itself. Wipro has upl...

Trends in Social Networking in India

Comscore in its report tells that nearly 60.3% of the Indian internet users are using any of social networks. Ashish kashyap CEO of ibibo li...

Akshay Kumar Thums UP Chandni Chowk to China Ad

Akshay Kumar is the brand ambassador for Thums Up and the image that the brand has always portrayed is a drink for the action oriented macho...

Ads: Apple Bean Counter Get a Mac

Apple Mac ads are fun to watch even though they might not be aired in India and so here is one more gem enjoy the video

Indian Luxury Goods Market hit by Recession

During a slowdown, luxury is the first segment to take a hit and it is expected that luxury brands will take a dip of 10 to 15 per cent.Thi...

Ghajini Movie Marketing Campaign an analysis

Aamir Khan's Ghazini is slowly becoming a casestudy in how to create a buzz around a movie and it is said that 30% or 15 crore of the 50...

Google India's study on Consumer buying behaviour

This recession has badly hit all Internet players in India including google and so they are trying to built some PR about the success of onl...

Facebook Growth Story: Demographics and engagement

Facebook one of world's largest network and the second largest in India has released some statistics about its growth and engagement it ...

SME Marketing: Cisco rolls out Network on wheels

Indian Small and Medium enterprises (SMEs) are growing and adding more business partners nationally and internationally. As per an Access Ma...

Online Advertising 2009 Predictions

Emarketeer has released its set of end of year predictions for 2009 about online advertising and internet in general with some of them being...

Twitter Earns a million dollar in revenue for Dell

Twitter the microblogging social site and a early adopter favourite has become very integral part of social media strategy for many US compa...

Internet in India Demographics and Top sites

Among the long list of overoptimistic internet projections here is one more would you believe 80 million users by 2010 that seems to be late...

Shahrukh Khan goes virtual for Compaq Campaign

Compaq has created a new microsite called  Letsgetgoin and is using its brand ambassador, film actor Shah Rukh Khan, to talk to its target ...

Indian Entertainment and Media Industry badly hit by recession

For a sector that saw a 20 per cent growth in the heady two years before the financial meltdown recession and painful advertising cuts has h...

Marketing in Web 2.0 world

Wall Street Journal has this wonderful article on social media marketing and makes some good points.For marketers, Web 2.0 offers a remarkab...

Ghazini Ambushes Rab Ne Bana di Jodi classic Gureilla Marketing

In a classic gureilla marketing move Aamir Khan has ambushed Yashraj films and Shahrukh khan's movie Rab Ne Bana Di jodi as reported by ...

Indian Baby Care Market 2008-09 analysis

Though the economy continues to experience instability, one thing is certain: As the population continues to grow, so does the baby care mar...

Twitter: A research by HP labs

HP Labs has done a research on twitter the popular microblogging platform which has been quite successful in attracting the early adopter cr...

Microsoft India Launches Campaign Windows. Life without Walls

Microsoft PR team mailed me at midnight to break their new holistic campaign titled  Windows. Life Without Walls.This is an effort to promot...

World Ad spending to decline by 2%: Zenith Study

ZenithOptimedia has reduced its forecast for ad-spend growth in 2009 from 4% to 0.2% as the fallout from the financial crisis has spread thr...

Future Group to become branded player

Future Group has made a decision to create brands in the FMCG, consumer durables and apparel spaces. Future Group chairman Kishore Biyani ha...

Facebook Connect, Google Friend Implications and the social web

Most people spend a small amount of time doing things like checking email, reading news or searching for some information on the net which m...

Tata Tea Jaago Re Campaign

Tata tea has really taken cause based marketing and corporate social responsibility to another level with Jaago re campaign and is really tr...

Fear Marketing

Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away t...

Ads: Bharti Airtel Proud to be Indian New Inspirational Ad

Bharti has released a new ad campaign which highlights the achievements of Indians and ties it with Bharti and is really an inspirational ad...

Ads: Kareena Kapoor Kurkure Ad

In the latest ad for Pepsico's Kurkure Desi beats the theme is desi and so Kareena Kapoor enacts  the story of cindrella in a typical de...

Microsoft India launches Winwithsearch Contest and a Viral for promoting Livesearch

Microsoft's PR team mailed me to announce the launch of a new contest called Winwithsearch designed to promote live search's new fea...

Presentation:Google Strategies and Insights

Take a look at this wonderful presentation on Google's overall strategy and the reasonsfor its success given by French Consulting firm F...

Rural Marketing:Analysis of Rural Markets of India by NCAER

With experts pointing out that rural India will comparatively remain safe from recession and marketeers should target them lets take a look ...

Indian Advertising 2008 Growth Rate Slumps Budget Shrinks

According to a story in Livemint due to ongoing credit crisis and recession the advertising budgets have been cut drastically and growth rat...

IBM: 5 major innovations to change the world

IBM has just released its 3rd list of " Next Five in Five "   a list of innovations that have the potential to change the way peop...

Ecommerce in India: Ebay Census 2008 an Analysis

Ebay India has released a new report containing some interesting insights about Indian ecommerce market. India's top five eCommerce hubs...

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