Yahoo India Organizes World Search Championship for its brand campaign

Yahoo India in continuation of its new Search brand campaign has now launched a World Search Championship and is offering lots of gadgets ...

Viral Marketing with a bang Wario Land Shake It Ad

Wario Land: Shake It!, is a game for the Nintendo's Wii console stars Wario, the smelly, bad-mannered alter ego of Mario and seems simil...

Google Project 10^100 Social Cause Marketing

As part of their 10 year anniversary Google has indulged in social cause marketing by starting off something called Project 10^100 , a cont...

Max New York Life New Positioning campaign And Ad

Max New York Life Insurance has revamped the brand and changed the tagline from “Your Partner for Life” to “Karo Zyaada Ka Iraada” and launc...

World's best 15 Ads

Recently I have come across this wonderful collection at Redux which brings together 15 really awesome ads starting from Apple's Classic...

Microsoft I am a PC Ad Campaign

For long Apple has been targeting Microsoft with Mac versus PC ad showing how cool Apple's Mac is compared to a PC running Microsoft'...

Yahoo India Search Brand Campaign and Ad

Close on the heel of Yahoo's international brand marketing campaign we have Yahoo India also launching its own brand campaign for Yahoo...

Amitabh Bachchan and the power of Celeb Marketing

While Internet in India has been booming it has been focussed too much on the big portals where the mainstream crowd is and others have stru...

Viral Marketing with a purpose Help Bihar

On this blog I have covered many viral campaigns but none like this one .Interactive agency Quasar Media in association with a non-governmen...

Yahoo Launches Online Marketing Campaign: Start Wearing Purple

Yahoo has launched an international brand marketing campaign titled "Start Wearing Purple". According to Yahoo  Purple is the colo...

Bill Gates Jerry Seinfeld Microsoft Second Ad

Microsoft Continues with its 300 million dollar ad campaign with this second ad in which Jerry Seinfeld convinces Bill Gates to try and conn...

ICL to use Online Marketing to compete with IPL

The rebel Indian Cricket League (ICL) is coming back for a second season with a bigger marketing spend of 40-50 crores and with an greater e...

Shahrukh Khan Jet Airways Ad campaign

In times of rising fuel prices and lower occupancy rates what do you do ? logic says you cut your costs but if you are Jet Airways than you ...

MobileNXT Ad Campaign

MobileNXT.com which is a joint venture of MobileNXT Teleservices and Network18 has been showcasing its site through a series of ad campaign...

Aamir Khan to do internet marketing for Ghajini promotion

Aamir Khan with his Blog has been the pathbreaker in celebrity blogging in India and his success with the blog has convinced him of the eff...

Rural Marketing: Dabur

Here is an interesting example of rural marketing in India FMCG major Dabur is unleashing a marketing blitz across the country through beaut...

World's three Best Presentations

Slideshare has just declared results for World's Best Presentation Contest 2008 and the winning slides are really good the judges for th...

Microsoft Bill Gates and Jerry Seinfeld Ad campaign

Microsoft has launched an ad campaign featuring famous comic Jerry Seinfeld and they aim to spend 300 million dollars on this campaign of wh...

Ebay India Marketing Campaign : Lowest Price Challenge

EBay India one of the largest e commerce stores in India has launched a price challenge an age old marketing trick wherein they are challeng...

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