Analyzing Comscore's India Internet Stats

Internet in India is quite complex unlike US and with major centers of usage being internet cafes and even mobile phones. Comscore's int...

The Google Saree

Satya Paul a fashion designer in India has come up with this unique piece the Google saree but to avoid any trademark issue with Google he h...

Analysis: Group M India Online Advertising Forecasts

GroupM, the media buying arm WPP Group Plc has released a comprehensive report on Indian media market and paints a very rosy picture for Ind...

Viral Marketing versus Word of Mouth : What's the difference

I came across this interesting piece in Forbes which talks about that common confusion between Word of Mouth Marketing and Viral marketing. ...

Aamir Khan Parle Monaco Ad

Parle has launched it’s new campaign for Monaco with the tagline “Parle Monaco. Life namkeen banaiiye”. Humour always works well and if you ...

Nokia Duckie Ad

Nokia's new ad in India tells the story set in a nameless indian city in the future, where a moghul-omaniac is so captivated by his phon...

MTV India Markets Roadies on Orkut

MTV has taken a unique approach to keep the buzz around its hugely popular show Roadies alive until it returns for its next season. MTV has...

India's most trusted Brands 2008

Economic Times ' Brand Equity has published the list of India's Most Trusted Brands Survey findings. The survey was conducted nation...

Apple 3G iphone Ad

Apple is releasing the latest version of the popular Iphone with support for 3G networks.The features include thinner edges, full plastic ba...

India's Iconic brands

Mint reports on how Campaign talked to marketing and branding experts to shortlist 18 brands that have stood the test of time, and are perc...

Amul indulges in Second Life Marketing

Amul a brand of Gujarat Cooperative Milk Marketing Federation Ltd is one the few Indian brands to go to second life to take advantage of the...

Mobile Marketing: Pepsi's Youngistaan

Pepsi has used a complete 360 degree marketing approach for youngistaan and the latest of the spectrum is mobile marketing. Afaqs is reporti...

Marketing Cartoons

Tom Fishburne has on his blog created lots of cartoons which generally revolve on theme of workplace and marketing here are couple of them w...

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