Mobile cos gear for new round of competition

The threat of iphone has Indian mobile players worried reports ET and gives an insight into how the battle for the indian mobile market is s...

Yahoo India Goes Local launches hindi mail

Yahoo India has gone local with a bang and will not only be providing mail and webmessenger in Hindi but will also will allow People to SMS ...

India's Viral Marketing Scene Colgate goes viral

First the facts increasing ad rates and constant bickering with cable channels has meant a greater awareness of Internet as a marketing medi...

IT Services Marketing Wipro Goes To Second Life

Its interesting to see how IT services companies are marketing themselves in unique ways with Infosys going for corporate Blog marketing , T...

Mobile Internet Is it the next big thing in India ?

We had been struggling to increase our Internet base and PC penetration but slowly a new realization has happened to all the companies that...

Marketing Case Study Motorola from No.5 to No.2 in 12 months

Business Standard features a story about Motorola and how despite India being a Nokia country(Nokia's 2nd largest market) Motorola foug...

Scope of Search Engine Marketing in India

Hindu has an interesting interview with Vivek Bhargava, CEO, Communicate2 which calls itself a paid search company. I have seen that there a...

Marketing Examples Nike & Social Community Marketing

This New age Marketing example is from USA and demonstrate how Nike has increased its sales by tapping into social community marketing init...

Delhi to Go Wi-Fi

CIOL reports that the Government of NCT , Delhi, has notified three hot zones for WiFi Access coverage.“The Delhi government is in the pro...

Blog Action Day How YOU can make a difference to our environment

Today is Blog action day a day when thousands of Bloggers have come together to write about one common cause Environment and this blog is on...

Reebok India's Viral Marketing Through Cricket Website

Reebok India has made a second effort to hit its target segment of young Indian consumers online by launching a cricket based website. Duri...

Funny Heinz Indian Housewife ad

Piitsburgh Based American food major Heinz has been targeting Indian housewives for a long time .It is number 3 in Indian market with a mar...

Technology Marketing in India Cisco goes Mobile

Even Technology Companies have realized that a great product is not the only basis for success you also need to market it well and Sify Repo...

Reliance to build Istores to market Apple Ipods

Economic Times Reports that Reliance Retail has clinched an exclusive marketing and distribution deal with Apple for standalone iStores.Inte...

Indian Blogger Compulsive Confessor gets a Book Deal

Telegraph has a interesting report about an Indian Blog Compulsive Confessor written by Delhi Born but Mumbai based writer Meenakshi Reddy ...

Yash Raj Films on Movie Marketing India

Yesterday i had a chance to hear a talk from Head of Marketing Yash Raj Films Mr Tarun Tripathi at IIM Lucknow. Interestingly Tarun is also ...

Cadbury Ulta Perk Campaign

Cadbury's has just launched a new Chocolate 'Ulta Perk'.‘Ulta Perk’ campaign's theme is ‘Wafer outside, choco-cream inside’ ...

Growth of Search Engine Marketing in India

IBNLive reports on how online marketing is becoming a big business in India.According to a study by Internet and Mobile Association of India...

Elements Akademia launch of a visionary startup

These days we hear only one word around us "shortages". Companies are crying out that there is a shortage of skilled employees. St...

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