Internet in India Statistics based on Census

I have seen through number of self proclaimed hyped reports on number of internet users in India and  putting that number as high as 100 ...

I have seen through number of self proclaimed hyped reports on number of internet users in India and  putting that number as high as 100 Million . This is quite far from reality.Here are some numbers.
  1. According Census 2011 of India there are 15.54 Million households (6.3% of total population)  in India who have computer/laptops in their homes. 
  2. However Only 7.6  Million households  (3.1% of total population) have laptops/ computers with internet.
  3. Maharashtra is the biggest Indian Internet market with 18% of Total Internet households followed by Tamil Nadu with 10%, Karnataka 8.27% , U.P (Noida inclusive) 8.18%, Delhi 7.68% and Andhra Pradesh with 7.15%.
  4. Delhi/NCR inclusive of Noida and Gurgaon would however have much higher numbers.
However this is just statistics for Home users there are definitely a large number of users accessing internet in India through offices and cyber cafes but then you should see the data points provide by the two largest players in Indian market.Facebook and Google.
  1. Facebook allows you to target 45.82 Million users in India
  2. Google's Adwords says that it has a reach of 14.5 Million users through Search in India
  3. Number of Active users per month as per Google's Ad Planner is 30.7 Million
  4. However as per IAMAI total internet users in India is 100 Million and as per Comscore it is close to 50 Million.
Number of Broadband connection in India are however 13.42 Million as of Jan 2012
Other  interesting data point according to Census of India 2011 is that
  1. 63 % of Indians own a Telephone connection.
  2. 47.2 % of Indians own a Television
  3. 19.9 % of Indians own a Radio/Transistors
To Summarize here are

India Internet Statistics 2012

  1.  India has 7.6 Million Households having internet
  2. 13.42 Million broadband connections (Home + Offices ) combined.
  3. Maximum targettable audience using one site in  India is Facebook with 45.82 Million
  4. Active user base per month in India is close to 30 Million mark which is still a pretty large market but not as big as portrayed by some consultants.



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7 comments

Anonymous said...

When it comes to Comscore numbers, you should actually look at the foot notes it provides with any report. While they say that Comscore numbers are 50M, the foot notes would say that when extrapolated to actual universe, the internet population would be a number close to IAMAI's claim. I've noticed that many of us overlook this fact when quoting Comscore stats. Would suggest you look at that number when quoting Comscore.

abhi said...

I however disagree with both Comscore and IAMAI . I have not been able to find 100 million users on internet no matter how many sites i target in a campaign

Anonymous said...

I too have always questioned the numbers given by any 3rd party like Comscore, Google Ad Planner or even for that matter site stats from portals. Most of them are over hyped or wrongly read. Unique IP being read as unique user in a country where public broadband is widely supported by dynamic IPs which means if I turn off my modem 10 times, I as a user is counted as 10 users. However, anyone's assumption of a 100 million user base is supported by IAMAI & Comscore.

Anonymous said...

I believe 100 million internet user projection is right. Infact I think the number will be close to 1.2 billion.

every household having internet will have approx 2 users per household. so 30 million intenet Household internet user.

the number cited in the report of 100 million I think includes mobile internet users.

there are 700 million active mobile users in india. 7% of this makes up 50 million. On 3G itself 30 million users. there are 20 million smartphones sold in india in 2012. So the number of 100 million internet is not that bad an estimate .

Alex Shaikh said...

Thank you for this detailed article about India's internet uses. I am doing a project in near future on India and i needed these kind of information. Thanks a bunch :)

Anonymous said...

I believe 100 million internet user projection is right. Infact I think the number will be close to 1.2 billion.
Somebody posted the above information. Dude how can u think infact it is 1.2 billion internet users as The whole indian population itself 1.2 billion.

Thomas Yuvan said...

Very Useful information. Thank you very much. I can now come to conclusion that 7 lakh Broadband internet connections in my state Tamil Nadu. That is 1 % of the total population.

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