Research: Best Practices for Email Campaigns

EROI has done a survey on best practices in email campaign marketing and has come out with some interesting results. Here is a brief summar...

EROI has done a survey on best practices in email campaign marketing and has come out with some interesting results. Here is a brief summary of best practices done by email marketeers

Things tested:

  • 85.2% test subject lines.
  • 54.8% test calls to action.
  • 50.9% test designs.
  • 49.1% test copy.
  • 41.7% test offers.
  • 36% test timing of campaigns. 

    Time of the Day:
    37.9% of marketers who are testing timing are testing time of day; among them:
    • 49.4% find sending midday (10 AM - 2 PM) to be best.
    • 31.5% find start of the business day (6 AM - 10 AM) to be best. 

      Day of week: Tuesday ranks as the most successful day for emails, followed closely by Wednesday.

       Frequency: 34.9% of marketers who test timing are testing frequency; among them:
      • 33.3% send weekly, 28.21% send bi-monthly, 28.21% send as necessary (no set frequency).
      • The rest are divided roughly equally among sending quarterly, daily, more than once a week, and monthly.
       via Marketingprofs
      More on this topic:
      Email Marketing Open and Click Rates
      Reactions: 

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      9 comments

      Aditya Tibrewala said...

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      Sunil Manheri said...

      This is a whole lot of an information.. Great post!

      Regards,
      Sunil.

      Sukhdeepak said...

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      bakshi said...

      very helpful

      e campaigner said...

      This is good way to beat online competition through email marketing.

      |Sethi| said...

      Nice Article and really informative..

      paul smith said...

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      blaza said...

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      Kunal said...

      Would love to see statistics for newsletters targeted to Indian readers.

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