Social Media in India: A technology brand is mentioned every 2 minutes

Edelman in collaboration with Brandtology, which provides business and brand online intelligence services have unveiled a Digital Brand Inde...

Edelman in collaboration with Brandtology, which provides business and brand online intelligence services have unveiled a Digital Brand Index for India. This was built by analyzing conversations in Indian social media sites. However I must warn you that these results should be taken with a pinch of salt since the largest channel which they mention for social media is twitter which has only 1.4 million users in India. The key findings of the index are

  • Findings show a technology brand is mentioned online once every two minutes
  • 74,452 online conversations pertaining to 96 large technology brands, contained within 423 influential channels were monitored between July and September 2009 – Averaging at one brand mention every two minutes.
  • Google and Microsoft topped the rankings by way of volume of conversations, securing approximately 20% and 12% of all monitored conversations, respectively.
  • Yahoo!, Intel and Sony complete the Top 5 list, securing 14% of the overall conversation amongst them.
  • While Internet & Software brands lead the conversations online, Mobile & Telecommunications brands like Nokia and BlackBerry, as well as Consumer Electronic Brands like Dell, Samsung and LG also feature in the Top 10.
  • Twitter emerged as the “buzziest” channel in India with almost 60% of the overall conversation share.
  • Select online forums, including the Chip India Forum, TechArena Community Forum, Digit’s Technology Discussion Forum and DigitalPoint Forum, emerged as other key hubs where technology related conversations take place, securing approximately 16% of the conversations amongst them.
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