Pitch Madison predicts 5% decline in adspends, Internet to grow by 25%
Media agency Madison Communications Pvt. Ltd in association with trade publication Pitch has now forecast negative 5% growth in advertising...
- The industry is expected to close calendar year 2009 with Rs19,777 crore against Rs20,717 crore in 2008
- The advertising and media industry saw just Rs7,452 crore in ad spends in the first half of 2009, a staggering Rs1,414 crore less than ad spends in the same period last year
- The study is based on market analysis and conversations with marketing and media executives.
- Consumer Products and Telecom are the main spenders while financial services and airlines have seen the biggest drop in advertising.