Nielsen: India's Top Online Display Advertisers

Nielson has collated a report called Nielsen Online AdRelevance wherein they have measured number of display campaigns launched. While this...

Nielson has collated a report called Nielsen Online AdRelevance wherein they have measured number of display campaigns launched. While this figure is an interesting measure of judging largest advertisers on the internet its not quite an accurate depiction since it only measures number of campaigns but not the revenue numbers behind those campaigns. But still the report does provide some interesting insights here are the highlights:
  1. From a total of 3778 online display ad campaigns released in India between June-August 2009, 497 were by personal or matrimonial websites, amounting to 13 per cent of the total number of online campaigns.
  2. Travel booking services and education sector were the next most active contributors to online advertising, amounting to approximately eight per cent each of the total number of online campaigns released in the period.
  3. Consim Info(Bharatmatrimony) is the top advertiser in the personal or matrimonial sector (in terms of number of campaigns) accounting for more than half of the advertising activity in this sector during Jun-August this year.
  4. In the travel sector, MakeMytrip is the category leader, contributing 23 per cent to the total online ad activity in the sector.
  5. In terms of number of campaigns, the top two advertisers are Consim and People Interactive (Shaadi) - both predominantly advertising for their matrimonial/personals business.
  6. Consim accounts for eight per cent of the total number of campaigns during June-August 2009 and People Interactive accounts for four per cent. Info Edge is the third biggest player (three per cent) advertising mainly for their employment business.
  7. Times Internet, Yahoo and Sify were among the leading publishers for online display advertising in India. 24 per cent of all online campaigns during June-August 2009 included Times Internet properties. For Yahoo, that number was 21 per cent.
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