Nielson India Trust in Advertising Survey

Nielsen did a Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries about which are the most trusted forms of ad...

Nielsen did a Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries about which are the most trusted forms of advertising.The result of the survey shows that despite the authority of word of mouth when it comes to decision-making advertisers still have a major say in the process.Though Consumer opinions posted online is gaining in trust the world over, in India the traditional forms of advertising are still ahead. Very surprisingly all forms of digital advertising has failed to gain the trust of Indian consumers though again I am skeptical about the base of sample in India. The results of the survey in India are
  1. Recommendations by personal acquaintances is the most trusted form of advertising by Indian respondents garnering 93 percent votes
  2. Editorial content such as newspaper articles has 87 % Votes
  3. Brand websites has 78 percent votes respectively.
  4. Ads in newspapers has 77 percent votes
  5. Ads in TV 76 percent
  6. 74 percent Indian respondents trust Consumer opinion posted online
  7. Ads in magazines are trusted by 73 percent Indian respondents.
  8. Brand sponsorship increased from 52 percent in April 2007 to 72 percent in April 2009,
  9. Ads before movies is trusted by 61 percent.
  10. Online video ads (50%)
  11. Ads in search engine results (50%)
  12. Online banner ads (46%)
  13. Text ads on mobile phones is the least trusted form of advertising by Indian respondents surveyed and has 43 percent votes.
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2 comments

VJ1681 said...

Hi
I was just wondering that does the Indian Consumer actually trust the online Ad to make a purchase decision. Apart from a small ticket value item or an impulse purchase does he take a major purchase decision just because of the Ad he saw on some website.

Alok said...

Good pitch for Nielsen Online although you probably repeated whats common knowledge.

Kudos for your efforts though.

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