E-Mail Marketing Open and Click-Through Rates

MailerMailer has created an “Email Marketing Metrics Report” which has some interesting analysis on the subject of email marketing Monda...

MailerMailer has created an“Email Marketing Metrics Report” which has some interesting analysis on the subject of email marketing

  • Monday is the best day to send emailers having highest open and click thru rates.
  • Subject lines having less than 35 character worked best.
  • How often e-mails were opened and clicked varied with the industry of the sender—and the size of the list.
  • Messages delivered to small and medium lists had higher open and click-through rates than messages delivered to lists of 1,000 or more subscribers.
  • Religious and spiritual organizations had the highest open rates among large lists, followed by telecommunications and travel companies.
  • Click-through rates for lists of over 1,000 recipients were also highest for religious e-mails, followed by travel, general consumer and retail.
  • A smaller list does not directly affect open and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers

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2 comments

zzboy said...

I will recommend using ePostMailer for all bulk email marketing needs. Its the best mailing list management software I have used so far.

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