Forrester: India to be World's 3rd largest Internet market by 2013

The number of people online around the world will grow more than 45 percent to 2.2 billion users over the next five years, according to a ne...

Bollywood Finally starts spending on Digital marketing

Bollywood was a market which digital publishers were trying to penetrate for ages but now they finally seemed to have cracked. Bollywood has...

Anderson Analytics:Social Networks users and their preferences

Anderson Analytics surveyed 11000 people about their social networking preferences in US and have come up with the following insights for t...

E-Mail Marketing Open and Click-Through Rates

MailerMailer has created an “Email Marketing Metrics Report” which has some interesting analysis on the subject of email marketing Monda...

Google India launches Print Campaign in Tier 2 cities

Google has launched a print campaign in India in tier 2 cities Nagpur, Jaipur, Ahmedabad etc where variations of the ad shown alongside have...

Digital vs Print Advertising in India a Casestudy

In India according to reports for every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outd...

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