Digital Marketing becomes a prominent channel for Auto Industry

Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent artic...

Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent article in economictimes  points out the payoffs from internet marketing for cars
  • Maruti claims over a lakh cars it sold last year originated from digital marketing initiatives 
  • Tata Motors saw 4,000 customers booking its low-cost car Nano over the internet.
  • Around 17-18 % of Maruti's sales now are estimated to originate from digital marketing from mere 2-3 % in 2005
  • Internet is responsible for 5% of Honda’s total sales in India. 
  • Tata Motors’ dedicated website on Nano got a little over 30-million hits from the date of launch of the car to the closure of the booking
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3 comments

VJ1681 said...

I feel that digital marketing would provide a vital push for any high-end / high ticket product where the customer involvment is greater.
Also digital marketing in the form of blogs could be highly effective word of mouth marketing tool. (Blogs = Word Of Mouth + Digital Marketing). What Say?

Ruchi said...

Hi...Even i feel same. Best way of digital marketing is through blogging .People choose to buy products after reading reviews on blogs.

Nice blog. Keep it up. :)

Abhishek said...

Rightly said guys Blogs are already being used by lot of mobile and gadget companies for spreading word of mouth in digital media

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