Dentsu Technology Tracker 2009: Indians are addicted to net

A qualitative online survey — Technology Tracker 2009 — conducted by the media agency Dentsu India threw up some interesting findings, that...

A qualitative online survey — Technology Tracker 2009 — conducted by the media agency Dentsu India threw up some interesting findings, that show Indian consumers have a growing tendency towards using technology for entertainment. According to the survey Internet addiction is on the rise among Indians and they are becoming increasingly dependent on their computers and mobile phones.
Mobile
  • Almost 59 per cent survey participants said that life would be very tough without the mobile.That’s an increase of 8 per cent from 2007.
  • Two years ago, 21 per cent of the respondents said they could get by without a mobile. This time only 18 per cent constitute category.
Internet
  • Two years ago, only 9 per cent of the respondent said they cannot survive without the internet. In 2009, the figure has jumped five-fold to 44 per cent.
  • Email is the currency of communications and online search is crucial to the internet experience. That’s not all. Involved gaming activity has grown.
  • Over the 2007 survey, there’s a three-fold increase in people who said they can’t do without gaming sites.
  • The popularity of internet as a source of traditional forms of entertainment seems to be on the rise as well. People like to download films and music from the internet.

The 2009 survey covers the gadgets that people use on a daily basis and it covered nearly 1,900 people in 38 cities. Among the participants, 54 per cent were male while 46 per cent were female. All this points at least to the fact that even though internet penetration may not be increasing as fast as desired those who use internet are becoming addicted to it though again the sample size is too small to make general assumptions.
Source:BS

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5 comments

VJ1681 said...

Nice Article.
Such figures are bound to come up. India's Internet peneteration has grown 700% since the year 2000. Such figures are expected.
The Important thing to find out is that what are the demographic distributions of these "54 per cent were male while 46 per cent were female" mentioned in the article. For a successful online Targetting and promotion we will have to know who these people are and whether there is a connection between their style of surfing and their demographics.

World internet summit said...

Depends on which way you look at, though i think it is massivly effective in all aspects mainly because it is instant and it has a global reach

Auto 1 said...

social media web 2.0 is still in it's infancy, therefore may not seem to be that effective to some but really it is look at obama for instance social media was responsible for him winning the election..

Loose weight Quick said...

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Nissan 4x4 said...

great read intereting insight into social media thanks

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