Research: Norton Online Living Report 2009 for India

Norton Online Living Report, commissioned by Internet security firm Symantec, surveyed 9,000 adults and kids in 12 different countries, incl...

Norton Online Living Report, commissioned by Internet security firm Symantec, surveyed 9,000 adults and kids in 12 different countries, including the US, UK, France, China, Japan, Brazil and India. E-mail was the most widely used application, preferred by 92% of the respondents to communicate with friends and family. Some of the key trends found by the report for India were
  • About one in four (24%) online adults sometimes share a secret or something personal with someone online. Those in India (36%) are most likely to do so.
  • Of all countries surveyed, online adults in India report the most mean hours per week sending text messages from a phone (four)
  • Online adults in India (52%) are more likely than those in all other countries to say that the Internet makes it harder to have meaningful conversations with family members
  • Of all countries surveyed, 14% of online adults report they would miss out on family activities without the Internet. India reports much higher levels than other countries. In India, adults (41%) and parents (43%) are much more likely than those in other countries to say they would miss out on family activities without the Internet
  • Online adults in Japan (68%) and India (68%) are most likely to report their Internet connection is just the right speed
  • Overall, adults in the countries surveyed report spending 15 mean hours per week socializing with family or friends in the real world. Online adults in India report the lowest level of socializing with family or friends in the real world at eight mean hours per week
  • One in three online kids are more willing to communicate with their family about touchy subjects online than on the phone or in person. This percentage almost doubles in India (59%).
  • Online adults and parents in India (10% adults, 16% parents) feel their children don’t spend enough time online
  • About one-quarter of all online adults surveyed— and more than two in five in India—report since they started using email and IM, there are some people they never talk to on the phone anymore
  • Among all parents surveyed, one in three (35%) agree that their child is more careful online than they are. Almost three in four (72%) online parents in India agree that their child is more careful online than they are.
You can download the complete report here
Related Read:
India Online 2009 Report
Google India's Study on Online Buying Behaviour
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