Research: India Online Report 2009 Juxt Consult

JuxtConsult is back with its India Online report and this time it expanded its sample size to 135,000 individuals across 40 cities and 480 v...

JuxtConsult is back with its India Online report and this time it expanded its sample size to 135,000 individuals across 40 cities and 480 villages to estimate the Internet user base in India It has also backed it up with an online survey of 12,500 people for finding out the net usage preferences.Key Points of the report are:
  • ‘All’ internet users down at 47 million (39 million urban, 8 million rural)
  • Drop of 6% from last year (lapse of around 3 mn occasional users)
  • Just 10% growth in ‘regular’ users base*, reaching 38.5 mn (33 mn urban)
  • +3.5 mn regular ‘urban’ users over last year, +0.4 mn regular ‘rural’ users
  • 28% growth in ‘daily’ internet users (+7 mn in last 1 year to reach 32 mn)
Internet Access Point:
  1. Exclusive cybercafé user base shrink to become just 6% of all internet users
  2. Office continues to be the place from where internet is accessed the most 
  3. Still only 4 mn internet users access it through mobile phones
Demographics of Indian Internet Users
  • Only 13% of existing internet users prefer to read in English
  •  4 out of 5 online Indian are in the ‘prime’ of their life (19-35 years) half of them belong to SEC ‘A’ and ‘B’) 
  • Half of all internet users are employed.
  • Their Average monthly income is 3.2 times national avg.
Top 10 Online Activity:
  1. Job search 72%
  2.  Instant messaging/chatting 68% 
  3. Check general news 63% 
  4. Dating/Friendship 56% 
  5. Check sports (other than cricket) 53% 
  6. Check cricket content/score 53% 
  7. English info search engine 50%
  8.  Matrimonial search 50% 
  9. Listen/stream music online 49%
  10.  Download music 48% 
Top 10 Sites: 
  1. Google 35% 
  2. Yahoo 25% 
  3. Gmail 11%
  4.  Orkut 7% 
  5. Rediff 4% 
  6. Indiatimes 1%
  7.  Moneycontrol 0.7% 
  8. Hotmail 0.6% 
  9. Youtube 0.5%
  10.  Sify 0.5%
Embeded below is the ppt of the report
Related Read:
Juxt Consult India Online Report 2008 
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