Indian Ad Spends in 2009-10 to Decline by 35%

Industry chamber Assocham said on Thursday that the private sector will spend up to 35 per cent less on advertising this fiscal due to the g...

Industry chamber Assocham said on Thursday that the private sector will spend up to 35 per cent less on advertising this fiscal due to the global financial meltdown putting severe pressure on demand and production.
According to the Assocham survey, corporates in automobile and FMCG sectors, during boom time, would spend 10-12 per cent of their total earnings on advertisements through electronics, print and periodicals. Despite the electronic and print media having curtailed advertisement cost by nearly 25-30 per cent, corporate earnings have declined so much in 2008-09 that majority of them are still dithering to fix allocations for advertisement, it said
Source TOI
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