Research: Key factors in a Mobile Phone Buying Decision in india

DI points to a survey undertaken across major cities in India to determine the key factor considered by consumers before buying a mobile han...

DI points to a survey undertaken across major cities in India to determine the key factor considered by consumers before buying a mobile handsets and the most important factor  is considered to be the brand closely followed by music,ease of use and costs of the handset.This might explain how Nokia with its strong brand value has managed to retain its stronghold on Indian markets.In terms of features, multimedia (especially music) and camera quality of the phone do play an important role and comes as no surprise since music phones are hugely popular in India. Men or women who are single are much more likely to buy latest phone models and are also concerned about the looks of the phone when making a purchase while the 30+ group prefers "ease of use".The results are summarized in the image below
Mobile Phone Buying DecisionsMore Research:
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2 comments

Alok said...

Hi Abhishek,
Your survey report is absolutely write, and we always think about mobile prize when we are going to buy it.
In my personal opinion, there are 3 things in my mind when i buy a mobile phone -
1. First it's prize.
2. More functionality in small prize.
3. At least FM in build in it.

Anonymous said...

alok
learn spelling
it's not prize - it's price
it's not write - it's right
Not FM in build - FM inbuilt

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