Emarketeer: 7 predictions for 2009 Online will ride out the storm

Emarketeer is a great source for tracking the online medium with its research and tools and so when its CEO releases its predictions for 2...


Emarketeer is a great source for tracking the online medium with its research and tools and so when its CEO releases its predictions for 2009 they make an interesting reading even though they are far optimistic on digital marketing than many others .Emarketeer says
  1. Marketers will be cutting back on advertising spending this year
  2. Among traditional media, newspapers, radio and magazines will see the worst declines.
  3. Advertisers’ pull-back in overall marketing spending, coupled with a serious re-examination of traditional media, will set in motion a series of permanent changes that will affect how media is planned and measured, as well as the media mix itself
  4. Throughout all this economic shrinkage, the Internet will continue to grow, though at a far more constrained pace. eMarketer projects online ad spending will rise 8.9% in 2009, after an already ratcheted-down rate of 11.3% in 2008
  5. Despite the general consensus that online will ride out the storm, expect to see a growing contingent of bearish forecasters disparaging its prospects.
  6. Growth in online display advertising will languish—but only in terms of absolute-dollar spending, and the effects will be temporary.
  7. E-commerce, already hammered in 2008, will see growth slip even further, from 7.2% in 2008 to a measly 4.1% in 2009.
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