Research: Insights into sharing of links on social media

Any study of how people engage in social media is always fascinating but this study from sharethis is extremely useful in terms of insights...

Visa Survey: E commerce in India

If you had any doubts that Ecommerce in India has grown beyond travel this survey by VISA should open your eyes . According to VISA's s...

Ideasmarkit nominated For Best Indian Business Blog of the year

Indibloggies has nominated Ideasmarkit for best business blog of the year and you can vote for ideasmarkit  here . Thank you Readers for mak...

State of Internet in India - Analysis on comscore data

Comscore recently held a webinar on state of Internet in Asia pacific which threw up some very interesting data and some obvious question...

Synovate: Impact of recession on Money and finance habits

Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and at...

Survey:Digital Marketing in India CMO's perspective

Digital agency Sapient Interactive has released the findings of a survey, titled Digital Marketing: The CMO perspective. The survey figures ...

Social Media in India: A technology brand is mentioned every 2 minutes

Edelman in collaboration with Brandtology, which provides business and brand online intelligence services have unveiled a Digital Brand Inde...

Google research: Why people use search engines

Google commissioned mediascreen to do research on a lot of topics and their docs were revealed by Techcrunch but the key research was on wh...

Trends: Consumer Confidence In India still down

While the stock market is up and the core economy numbers are good the fact remains that consumer confidence in India is still down. CNBC T...

Nielsen: India's Top Online Display Advertisers

Nielson has collated a report called Nielsen Online AdRelevance wherein they have measured number of display campaigns launched. While this...

Comscore: Google dominates in India

According to a latest comscore release Google dominates in emerging market economies of India and Brazil largely through the combination of ...

Pitch Madison predicts 5% decline in adspends, Internet to grow by 25%

Media agency Madison Communications Pvt. Ltd in association with trade publication Pitch has now forecast negative 5% growth in advertising...

Orkut Key Trends and usage Insights

Orkut is India's largest site and according to Comscore Orkut is the number one web property in India with over 17 million active users...

Nielson India Trust in Advertising Survey

Nielsen did a Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries about which are the most trusted forms of ad...

Twitter Research: 40% of tweets are pointless babble

Data analytics firm Pear Analytics took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00am t...

Social Media Marketing by wearing T Shirts

A weird social media experiment by Jason Sadler has turned into a very profitable venture for him . Jason Sadler started a quirky experiment...

Social Networks in India: Statistics

In an article about the fate of social networking in India mint has collated some interesting stats compiled from comscore and the sites the...

Microsoft Launches IE8 promotion campaign with Make My trip

As part of the “Explore My Way” campaign for Windows Internet Explorer 8 (IE8), Microsoft have joined hands with Make My Trip to hunt for In...

Sprite's Latest Campaign launched online before hitting TV

Coca Cola India is launching its latest campaign for Sprite, the second-largest selling carbonated drink in India, on the Internet. This is ...

Indian IT Firms look to social networks for marketing

Indian IT companies namely Wipro, Infosys,TCS and Mindtree are increasingly being seen using Social networks to market their companies.Trad...

TCS Web2.0 survey: Urban Kids are net savy

India’s largest IT solutions provider Tata Consultancy Services has done a survey across 14,000 high-school children between the ages of 12...

Forrester: India to be World's 3rd largest Internet market by 2013

The number of people online around the world will grow more than 45 percent to 2.2 billion users over the next five years, according to a ne...

Bollywood Finally starts spending on Digital marketing

Bollywood was a market which digital publishers were trying to penetrate for ages but now they finally seemed to have cracked. Bollywood has...

Anderson Analytics:Social Networks users and their preferences

Anderson Analytics surveyed 11000 people about their social networking preferences in US and have come up with the following insights for t...

E-Mail Marketing Open and Click-Through Rates

MailerMailer has created an “Email Marketing Metrics Report” which has some interesting analysis on the subject of email marketing Monda...

Google India launches Print Campaign in Tier 2 cities

Google has launched a print campaign in India in tier 2 cities Nagpur, Jaipur, Ahmedabad etc where variations of the ad shown alongside have...

Digital vs Print Advertising in India a Casestudy

In India according to reports for every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outd...

Social Media casestudy: Mitsubishi Cedia

While very few people have a clue about what to do with social media in India we are seeing lots of new brands experimenting with it in Indi...

Forbes Ad Effectiveness Survey

Forbes did a study on small and big marketeers using digital marketing for their companies on ad effectiveness. For both small and large m...

Bing continues to make waves against google

Bing has finally brought some competition to the world of search and Microsoft's decision engine has started to make some small dents i...

Visa Survey: India Online Spending

Electronic Payment giant Visa carried out a survey among 9,142 Internet users aged between 18 to 49 years across six countries and territor...

Orkut India targets advertisers aggressively

Orkut has started aggressively targeting advertisers to monetize its social network specially in its 2 largest markets India and Brazil .Ork...

Twitter Trends

There is a new case study from harvard wherin they examined the activity of a random sample of 300,000 Twitter users in May 2009 to find ou...

Ads:Search is Sick Bing is cure

Search is sick Bing is cure this is the mantra with which Microsoft continues its battle against google. The new advertising for its search ...

Social Networking Usage in 18-24 years old: Only 22% use twitter

The Participatory Marketing Network ( PMN ) released results of a new study showing that only 22 percent of Generation Y (Age group 18-24) c...

Microsoft Takes on Google with this Bing Ad

Microsoft's new decision search engine Bing which aims to take on google has now gone live with huge PR and publicity push and so are t...

IMRB Survey: Indian Consumer Confidence and Spending

ET has a report about a survey conducted by IMRB among 2,440 households across urban and rural areas has revealed that consumers have cut ex...

Survey: What Do Indian Marketeers Think about Social Media

Exchange4media.com and Blogworks conducted a survey of 267 people, comprising of working professionals, executives and business leaders in ...

Dentsu Technology Tracker 2009: Indians are addicted to net

A qualitative online survey — Technology Tracker 2009 — conducted by the media agency Dentsu India threw up some interesting findings, that...

Google Research: How People React to TV Commercial Break

Like everything else Google's TV Ads division in U.S.A analyzes anonymized data from millions of set-top boxes tuned to several thousand...

Digital Marketing becomes a prominent channel for Auto Industry

Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent artic...

Advertising Vs PR: A casetudy of how to advertise on Indian Internet

For a publisher CPM based banner ads are the best option while for the advertiser they are the worst option but people have no idea about ho...

Research: When Do People Pay Attention to Ads

Banner Blindness has been a problem thus causing most ads to be ignored and so advertisers have always tried to find how to catch the attent...

Research: The power of Word of Mouth

A New  research on Word of Mouth in US shows that Word of mouth is actually very relevant especially  for some particular categories like fo...

Google Chrome TV Ad

Google really seems keen for people to use its browser Chrome. So much so, in fact, that they’ve decided to broadcast commercials for the br...

Google Founder's Inspirational Speech

Google co-founder Larry Page delivered the Spring 2009 commencement address at the University of Michigan yesterday, the same university at...

Research: Indian Consumer Confidence and Consumption April 2009

CNBC-TV18 Boston Analytics Consumer Confidence Index is an interesting barometer of Indian Consumer Demand it is based on a survey of about ...

Group M Indian Advertising Forecasts 2009

Group M has come up with advertising forecasts for 2009 which predicts a grim 2009 . During 2009 there will be some increased spending in Q2...

Research: Norton Online Living Report 2009 for India

Norton Online Living Report, commissioned by Internet security firm Symantec, surveyed 9,000 adults and kids in 12 different countries, incl...

Research: Which Kinds of Online Advertising Attracts User Attention

A research conducted by UK's Internet Advertising bureau points out what kinds of online advertising attracts user attention and predom...

Indian Market Statistics: What does India Consume

A recent Article in Outlook profit talked about Key statistics detailing how India consumes. Total Households in India are estimated at 226 ...

Twitter India Comscore Statistics An Analysis

As per Comscore, Twitter received just 119,000 Unique Visitors in the month of Feb as per data shared by Ashish . Some Interesting Demograph...

Indian Ad Spends in 2009-10 to Decline by 35%

Industry chamber Assocham said on Thursday that the private sector will spend up to 35 per cent less on advertising this fiscal due to the g...

Research: India Online Report 2009 Juxt Consult

JuxtConsult is back with its India Online report and this time it expanded its sample size to 135,000 individuals across 40 cities and 480 v...

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