Microsoft India Launches Campaign Windows. Life without Walls

Microsoft PR team mailed me at midnight to break their new holistic campaign titled  Windows. Life Without Walls.This is an effort to promot...

Microsoft PR team mailed me at midnight to break their new holistic campaign titled  Windows. Life Without Walls.This is an effort to promote the new social elements of Windows Live and introducing  things like Windows Skydrive to showcase how you can communicate and share with the people you care about most from the PC, Mobile and Internet thus symbollicaly breaking down the walls through the digital world.Again by the look of things the whole campaign is targeted at the young generation of digitally connected 20 something Indians with an ad targeting the young females and another at young office going males.In their own words.
Life without Walls is about a holistic consumer lifestyle across the PC with Windows Vista, mobile with Windows Mobile and internet with Windows Live. Simply speaking - we all have Windows in our lives, be it on the PC, mobile or web; but somewhere in the circle of life, we fail to see the cool stuff it can make happen for us. Life without Walls is an initiative to bring this to the forefront, and help all of us do more with Windows – today!.

The ads are cool though and make good use of everyday life situations of the young with topics like office presentation or cricket match( I had to handle that one once) and a young female pestered by parents for marriage.Here is the TVC of Micorosoft's ads which you can also catch at www.windowsandme.com.

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