Indian Baby Care Market 2008-09 analysis

Though the economy continues to experience instability, one thing is certain: As the population continues to grow, so does the baby care mar...

Though the economy continues to experience instability, one thing is certain: As the population continues to grow, so does the baby care market. Babies are not only cute and cuddly, but also bring in cash and is one of the in focus regions for targeting by the marketeers.The increasing awareness of the availability of wide range of baby care products has been helping drive Indian Baby Care Market.
The action is really hot now with international brands such as Avent, Nuby and Tenderils deciding to introduce specialised premium products in a bid to grab market share from well-entrenched players like Johnson & Johnson.Till date, the organised domestic baby-care market was limited to personal care products where Johnson & Johnson dominates with around 85 per cent market share, followed by Wipro (Consumer Care), which has a limited number of products but now New players are broadening the baby-care market by introducing specialised products for the first time( via BS)
Some of the key aspects of Indian Baby Care market are:
  • The baby care market in India is valued at Rs 590 crore and is expected to reach Rs 1,092 crore by 2012. 
  • This market consists of baby hair and skin care products, toiletries and diapers.
  • The hair care market for babies is valued at Rs 25 crore for 2008, and is growing at a CAGR of 5 per cent.
  • The skin care market is valued at Rs 184 crore for 2008 and is growing at a CAGR of 15 per cent.
  • The baby toiletries market is estimated at Rs 153 crore for 2008 and is also growing at 15 per cent.
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