Ghazini Ambushes Rab Ne Bana di Jodi classic Gureilla Marketing

In a classic gureilla marketing move Aamir Khan has ambushed Yashraj films and Shahrukh khan's movie Rab Ne Bana Di jodi as reported by ...

In a classic gureilla marketing move Aamir Khan has ambushed Yashraj films and Shahrukh khan's movie Rab Ne Bana Di jodi as reported by Mumbai Mirror
In a surprise move that has caught Shah Rukh and Yashraj Films off-guard, Aamir and his producers tied up with leading multiplexes (BIG Cinemas, Cinemax and PVR) across the country, where SRK-starrer Rab Ne is releasing today, to give all the ushers, ticket-sellers the distinctive buzz-cut that Aamir sports in Ghajini.People will go to watch Rab Ne...but see these Aamir's Ghajini prototypes everywhere in the theatres












I feel for the ushers even though paper reports that it was a voluntary move nevertheless its a neat marketing move which will ensure that aamir's movie rides on the attention of Shahrukh's Rab Ne Bana Di Jodi

Bollywoodreviews:All Rab ne Bana Di Jodi reviews at one place
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5 comments

offyour feet said...

That is a smart market strategy.But the important thing is that amir khan dosent over do it.

MoneySaver said...
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Vipul said...

Someone please explain to me how this is Ambush marketing??? Did the ushers actually prevent the audience from seeing Rab ne.... it is just a non-traditional advertising medium - which is building re-call for Ghajini. It can only be considered Ambush if they actually got people to switch between the movies - which was anyways never going to be possible because Ghajini was not even released...

So, I am sure that this is not a case of ambush marketing...

shahrukh123 said...
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Abhishek said...

Vipul I am not saying this is ambush marketing per say but rather this is a gureilla marketing tactics to divert attention to Ghajini using the attention on rab ne bana di

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