Ghajini Movie Marketing Campaign an analysis

Aamir Khan's Ghazini is slowly becoming a casestudy in how to create a buzz around a movie and it is said that 30% or 15 crore of the 50...

Aamir Khan's Ghazini is slowly becoming a casestudy in how to create a buzz around a movie and it is said that 30% or 15 crore of the 50 crore cost of the movie has been spent on promotion and the buzz is clearly visible.The campaigns tap numerous fresh ideas including life-size statues, ushers at multiplexes sporting Ghajini hairstyles, a special 3-D PC game and mobile handset company Samsung releasing Ghajini edition mobile phones of L700 and M200 models. Here are the key facets of the Ghajini movie marketing campaign.
 Aamir Ghajini Haircut
Radio Mirchi, one of the leading radio channels, actually invited SMSes and phone calls from people to get a haircut from the actor himself and he went ahead and gave the cut at a leading saloon in New Delhi.Besides this there was the unique haircut ambush of rab ne banda di jodi about which i had already written.
Aamir Ghajini Mannequins
His marketing team has tied up with some leading sculptors who are creating replicas of Khan’s Ghajini look, with his eight-pack abs, and installing them at various multiplexes in the country.
 Viral Marketing
Check out www.findghajini.com In this viral application, the user plays the role of Sanjay Singhania (character played by Aamir Khan) and tries to find Ghajini through the clues provided. After the user finds a clue, he/ she is given a hint about where one might find the next one. After one finds all the clues, the user needs to dial a phone number on which one can hear Aamir Khan talking to them.
Official Website
www.rememberghajini.com is the official website for the movie which features usual videos and images and maintains the suspense by not featuring the synopsis
Co-Branding
Tata Sky ,Van Heusen and Samsung spend close to 140 mn in marketing related to Ghajini with samsung launching phones , Tata Sky roping in Asin and Van Heusen launching a Ghazini range of formals .Infact after Batman, Ghajini is the first film to release a handset as part of the film’s content.All this backed by huge 1,450-odd prints releasing on December 25 along with a paid preview on December 24th intended to really make this movie a hit will it work well we will find out soon
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Yash Raj films on movie marketing
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