Fear Marketing

Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away t...

Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away there are many products whose whole market has been created on the basis of some kind of fear for example deodrants. Take a look at this interesting video by Lance (aimed to be a viral video to promote his book) but which showcases some interesting casestudies about Fear marketing including those about how to use fear marketing  for your headlines to garner more sales

As marketing guru Seth Godin says there is no doubt fear marketing works very well for garnering sales but the challenge is always of ethics and the risk to your brand value. 
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