Research: Repeat visitors more likely to click Online Ads

Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to a study by iPerceptions ...

Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to a study by iPerceptions and reported by emarketeer. Some of the key points of the study were:
  • Nearly two-thirds of Internet users likely to click on online ads were weekly or daily visitors to the Website where the ad appeared; only 15% were first-time visitors and 6% went to the site sporadically.
  • Likely clickers of text and banner ads were generally evenly distributed by age
  • Younger Internet users are more likely to click video ads, since they are far heavier online video consumers than those who are older—and far heavier Internet users overall.
  • Four out of 10 US Internet users surveyed who were likely to click on any type of online ad made less than $50,000 per year
  • 49% of those likely to click on video ads made less than $50,000 per year
Interesting observations which drive even more emphasis to the point of retaining users and making them loyal thus reinforcing the point about quality of content.
More Research:
Online Advertising Preferences of Consumer
Forrester Social Web research
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1 comment

VJ1681 said...

I am truely amazed by the data presented in the article. What boggles my mind the most is that how does one get such kind of rich data. My guess is that, this is a Secondary research data. But never-the-less such rich data opens a wide door for the marketeers to target their consumers in a more accurate way.

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