Research: Blog Content Influence Purchase Decisions

According to JupiterResearch latest study blog readers are strongly influenced by blog content when it comes to purchase decisions across ...

According to JupiterResearch latest study blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that blogs play a key role in ushering readers to the point of an actual purchase. According to the study:
  • Blogs influence purchases: 50% of blog readers say they find blogs useful for purchase information.
  • Niche Blogs increase influence: For those who have found blog content useful for product decisions, 56% said blogs with a niche focus and topical expertise were key sources.
  • Blogs go beyond tech: Outside of technology-related purchases, for which 31% of readers say blogs are useful, other key categories include: media and entertainment (15%); games/toys and/or sporting goods (14%); travel (12%); automotive (11%); and health (10%).
Blog readers were also surveyed about the influence of blogs as it relates to the following steps of the purchase process:
  • 21% decide on a product or service,
  • 19% refine choices,
  • 19% get support and answers,
  • 17% discover products and services,
  • 14% assure,
  • 13% inspire a purchase
  • 7% execute a purchase.
via SEW
More Research:
Repeat Visitors more likely to Click Ads
WOM and Online Reviews most important in purchase decisions
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