Marketing Trends in Ecommerce

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to marketing their business...

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to marketing their businesses, according to "Trends in E-commerce Survey 2008” conducted by research firm Zoomerang for SLI Systems Inc., a site search and navigation vendor.
  • 89% of retailers that employ search engine optimization, 85% that feature site search and 82% that use e-mail marketing say the technologies and tactics are “important” or “very important” to their retail business.
  • When it comes to newer technologies and tactics, 40% that use social media such as social networks and blogs, 38% of retailers that employ user-generated content such as customer reviews and online forums, 29% that feature online video, and 15% that have delved into m-commerce say these are “important” or “very important” to their business
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Kanupriya Sindhu Ramrakhyani said...

E-tailers have really gone agressive in recent years for marketing esp. during peak seasons like festivals. Apart from other things which they are trying out, I think most of the Indian e-commerce players are also trying innovative and targeted mailers. I can see quite interesting mailers coming these days from sites like Indiaplaza, Rediff etc.

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