Google Ad Planner Sneak Peek: Great Free Media Planning Tool

A few weeks back I got invited into Google's Adplanner a currently invite only tool which is intended to help advertisers identify the ...

A few weeks back I got invited into Google's Adplanner a currently invite only tool which is intended to help advertisers identify the best places to buy online ads by telling them which Web sites their target audiences visit and aimed at bolstering its main cash cow the ad sales business. This serves as probably only source of India's Online traffic besides Comscore which is paid and thus serves as very useful tool if you want to figure out which web sites do you want to target before placing your ads. Google adplanner lets you see the site traffic, daily unique visitors , sites also visited by user of this site , keywords most searched by users of this site and the kinds of Google ads that this site displays. Now for small advertisers it is difficult to determine which site is big or small and where to place an ad but this tool makes it easier on everyone. This tool makes it easier to spot lies and target your ads where real traffic is for example in.com recently released a press release praising themselves but Google adplanner will tell you as the image alongside shows that in.com's traffic is still barely25% of rediff and 16% of yahoo's traffic in India even when in.com was advertising heavily on rediff,yahoo and google . The biggest hypocrisy as usual is that you cannot see Google sites like orkut and youtube's data. Though the product is still in early stages and has minor bugs and over reports some data and the demographic data is not available outside of USA it is a handy tool and you can apply for an invitation to this product here
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