MobileNXT Ad Campaign

MobileNXT.com which is a joint venture of MobileNXT Teleservices and Network18 has been showcasing its site through a series of ad campaign...

MobileNXT.com which is a joint venture of MobileNXT Teleservices and Network18 has been showcasing its site through a series of ad campaigns which have been focusing on a combination of humor and the mobile buying habits of Indian youth and is banking on the fact that gadgets are the most bought items on the net in India. This site is pitched directly against ebay and mobilestore but rather than creating a funny ad I would rather have Indian e commerce sites take on the major issue in Indian market which is that of security and let users understand that net is a safe medium.This ad depicts to what extent customers will go to get bargains and discounts on phonesand shows how a girl tries all tricks to get a discount on her phone and is rather funny enjoy the video.
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2 comments

Suneeta said...

I found the ad witty and cute..what better way to connect to the masses than humour...MobileNXT has done a great job of depicting how stressful bargaining can get...and who wont welcome a good price for their desired product..i liked the ad..period..

Anonymous said...

the ad of " mobilenxt " is good... it shows the mentality of the buyer... they want 2 buy every thing bargaining the product they want to purchase... rudeness of the sales man... Sticking at one price.. the message is conveyed properly... now people are getting different options of buying the products... nice creative thinking they have put to make the ad... this may help to grow the online shopping...

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