Ebay India Marketing Campaign : Lowest Price Challenge

EBay India one of the largest e commerce stores in India has launched a price challenge an age old marketing trick wherein they are challeng...

EBay India one of the largest e commerce stores in India has launched a price challenge an age old marketing trick wherein they are challenging people to find prices lower than those advertised by eBay India. The challenge is focused on a select range of gadgets, including mobile handsets, MP3 players and digital cameras.
Target Segment
Most young Indian men are passionate about three things women, cars/bikes and gadgets . This campaign is targeted at tech savvy young men who take an interest in gadgets and reside in the top 10 metros of the country.Men in the age group of 18-35 years account for 70-75 per cent of the traffic on eBay. The site claims that men prefer buying gadgets, while women prefer buying jewelery from the site.
Promotions
According to afaqs eBay will use outdoor extensively in cities such as Lucknow, Coimbatore, Pune, Bengaluru, Hyderabad and Chennai while Radio advertising will be used in Delhi, Mumbai, Bengaluru, Chennai and Hyderabad. While it will also use display advertising across major portals such as Yahoo.co.in and Rediff.com. Search marketing will also be used.
Very recently Subhiksha used a TV campaign to highlight lowest prices for mobiles and they pulled it off quite well and that might have been motivation for EBay to launch this campaign. Indians being so price conscious I am sure this one month long campaign is definitely going to give eBay a good boost. If you are going to go for this campaign do keep a look out for Terms and Conditions wherein lies the catch
Related reads
Ebay India sells 1 product a minute
Ebay marketing: 10 things to do before you die
ECommerce 2007 trends

Reactions: 

Related

Technology Marketing India 6179035749397784295

Post a Comment

1 comment

listeasy said...

How it would be if small business people are provided by some cheap and best business solutions that at once make them big businessmen from small retailers? Are there any such solutions available in the world? If available, how can one get them?
For each and every above question there is an answer in the market now. This is all made possible by the latest internet technology that effect social life in all corners of life today. When the mobile phone was first introduced, it was serving as a mere phone. But now, everyone is enjoying its multiple services. In the same way, the growth of internet penetration is opening gates to new business opportunities for retailers. Learn more with List Easy

item