India's Iconic brands

Mint reports on how Campaign talked to marketing and branding experts to shortlist 18 brands that have stood the test of time, and are perc...

Mint reports on how Campaign talked to marketing and branding experts to shortlist 18 brands that have stood the test of time, and are perceived to have delivered consistently on their brand promise through such odds as age, competition, brand clutter and changing consumption culture and they have listed Thums Up as india's most iconic brand others in the list are lifebuoy, dettol, Amul , Parle G and makes for an interesting read.Interestingly Thums Up was launched in India by Parle Agro and later sold to Coke who initially tried to kill it but later realized its potential and now Thums Up is largest selling brand for Coke in India
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2 comments

Anonymous said...

Dear Abhishek,
I am a regular reader of your blog. While content is good, the presentation is pretty bad. It would make more sense if you cut down the length of each sentence and use more full stops. It does no harm to have short sentences.

Reading your blog, I have a feeling that yor are always in a hurry.

rags.

Abhishek said...

thanks for your comments rags will try to improve my writing

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