Reliance owned BigFlix Launches an Ad campaign

Lots of internet websites are using TV to generate brand recognition and create initial push and the latest in this field is Reliance ADAG o...

Lots of internet websites are using TV to generate brand recognition and create initial push and the latest in this field is Reliance ADAG owned BigFlix which has launched a well executed Ad campaign to promote itself. Bigflix is a take on the very successful Netflix in US but is targeted at Indian users in India via DVD rentals and NRI's through movie downloads and hopes to be the first professional movie renting service in India. For India its strategy consists of a mix of offline stores in 10 major Indian cities through which one can collect the DVD and from online medium through which one can get free home delivery of chosen DVD. It looks to be an interesting venture and worth a watch.The campaign is titled ‘Ab Aam Zindagi Ban Jaye Filmy’ and is a take on popular films such as Om Shanti Om, Saawariya and Matrix, with a promise to inspire and change people’s daily routine life. It uses a good combination of humor and parody scenes and will definitely create a brand recall Enjoy the video
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