Startup Marketing: Metrics and Analytics

Webyantra is pointing out a sad case of an Indian web2.0 startup who struggled to market his startup online despite spending 30,000 bucks o...

Webyantra is pointing out a sad case of an Indian web2.0 startup who struggled to market his startup online despite spending 30,000 bucks on Google adwords and Rediff. This highlights the importance of analytics and trying to track a Return on Investment on every marketing campaign especially when you are a startup. The needs of a startup while marketing are quite different as compared to bigger brands and so this presentation about startup marketing at the recently held web2.0 expo becomes important. This presentation talks about how the general business model of a web2.0 startup is usually to get users through marketing then retain them and strive to increase their usage and then convert Users/ Usage into revenue. This simple business model is hard to execute but this presentation actually smartly develops a 5 step model Acquistion, Activation, Retention, Refferal and Revenue and highlights key metrics that should be monitored for Startup marketing.
In case you are looking for Web Analytics then you do have the free Google Analytics which can be integrated with Adwords to track performance but in case you have a small company or blog with less than 50,000 pageviews daily and you want to analyze user level actions you can try this cool ajaxy analytics tool called Clicky but most important part of analytics is not the result but how you interpret them. For the moment take a look at this interesting presentation embeded below.
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