Parachute Aftershower ad Campaign

Male grooming products is a hot market and one of the fastest growing in India especially in Organized Retail arena and a lot of companies a...

Male grooming products is a hot market and one of the fastest growing in India especially in Organized Retail arena and a lot of companies are looking at it for growth and Marico has extended its Parachute brand into this arena. It has launched Parachute Advanced Aftershower which is a styling cream for men and I quite liked the ad which features Yuvraj Singh and Sreesanth. It makes use of personalities of both the celebs with Yuvraj acting cool and Sreesanth acting wild. It has also experimented with advergaming by creating a gully cricket game with Zapak.The game has Sreesanth bowling to Yuvraj and the objective of the game is to score as many sixes in 30 balls.Since it is a brand targeted at young males who usually enjoy gaming had they get the game right they could have developed good synergies and hence advergaming was a good option for them. For the moment enjoy this ad which is really funny and has Sree trying trying to improve his image
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