Orkut Apps(Opensocial) premiers in India

Google's Orkut has finally officially launched its Opensocial based apps program by going live with India which is its second largest us...

Google's Orkut has finally officially launched its Opensocial based apps program by going live with India which is its second largest user base with nearly 16.91% of user base.You can now add OpenSocial applications to your Orkut profile just like way you add apps in Facebook. Your friends can see list and your interactions get published to your Orkut news feed. The opening up of Facebook and their own platform last year led to stupendous increase in apps and popularity of Facebook and led to a Google led alliance coming up with Opensocial.
However the point is that Orkut's success in India has been based upon its simplicity of use but of late Google has been toying with its simplicity by adding lots of Facebook like features at the risk of alienating its users. Google has integrated Youtube earlier with Orkut by allowing users to add videos which according to them increased Youtube's India traffic 1000 times. The problem however has been that Orkut has been peaking of late and Google had to do something to reinvent it and hence all the cross platform integrations, news feeds and now apps.
Coming back to Orkut apps these applications have proved to be an enormously popular concept on Facebook and have been monetized and utilized for marketing purposes and hence we can definitely see similar possibility for marketing in India.However currently you have only 19 applications available for India quite a few of which are also on Facebook belonging to the likes of Minglebox,Slide,C2w,Zoomtra. However you can only add a maximum of 25 apps to your profile that’s different from Facebook where you can clutter your own profile page with infinite number of apps.
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Radhika said...

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