MotoYuva W270 New ad campaign

Motorola which is struggling internationally is banking a lot on Motoyuva series to entice the youth and gain in India and hence comes yet a...

Motorola which is struggling internationally is banking a lot on Motoyuva series to entice the youth and gain in India and hence comes yet another phone and yet another ad. The idea has been to create a phone with very basic features which looks cool hence the flap and can play music and price it low to entice the youth and then follow it up with cool humorous ads. This strategy is an attempt to capture the mass Indian market one who won't be able to afford the MotoRazr but would like to have similar kind of phones take a look at specification of Motoyuva w270 here
The advertising is definitely working in creating interest with the last ad for MotoYuvaW230 being well received. This time around they are extending Motorola's positioning as " Phones for the Young" and continuing with the flavor of the season called Youngistan targeting the young. The ad features a familiar father son story about which i had already debated earlier but in addition there is the attempt to create "oh to be young again" moment for the older segment wherein the father tries to be cool like the son. This attempt seems more like a mockery of older generation by this brand but would still appeal to the rebellious nature of the youth I am interested to see whether Motoyuva works out some desperately needed magic for Motorola in India for the moment enjoy this ad.
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