Indian Premier League Ads & Promotion

Indian Premier League is scheduled to kick off on 18th April and its advertising and marketing is in full swing.Indian Premier League ads ar...

Indian Premier League is scheduled to kick off on 18th April and its advertising and marketing is in full swing.Indian Premier League ads are slowly gaining momentum on TV the theme songs are also out but most of them are week with SRK's IPL Kolkotta being an exception. Kolkotta Knightriders backed by Shahrukh Khan started of early and look good but with a supposed 160 crore marketing blitz so far seems to be weak. The official websites are also up and running and list is below. However lets take a look out at a bunch of 10 IPl ads already on air the best of the lot is the dentist ad the first one on the list, Shahrukh Khan and his theme song and Decaan chargers also have good efforts but with the exception of Shahrukh Khan i don't see others involving the regional audiences if they make use of regional rivalries and flavors in India a little more i would think the connect would be better for example this successful ICL ad
  1. Mumbai Indians take on Delhi Daredevils- the dentist ad really a good effort


  2. Shahrukh Khan adds his star power to IPL Kolkotta with the theme song Korbo Lorbo Jitbo he has The theme song released earlier on youtube already has more than 35,000 views


  3. Royal Challengers Bangalore have put up their team introduction video with the song Eye of the tiger

  4. Preity and Yuvraj are promoting Kings 11 Punjab the IPL Mohali team

  5. Deccan Chargers the unstoppables - IPL Hyderabad team have a pretty cool ad


  6. Rajasthan Royals are singing to the theme song Halla Bol for IPL Jaipur team



  7. Bangalore Royal Challengers versus Deccan Chargers

  8. Chennai Super Kings versus Kolkata Knight Riders


  9. Mumbai Indians Theme song

  10. The cricket ka Karmyudh ad already covered before
The Official IPL websites
are also up and running here is the list most of them jazzy flash enabled websites having a few wallpapers and other downloads options and are supposed to be used for selling merchandise but seem to require bit more effort. There are also Facebook applications, fan sites and Orkut communities which are live promoting IPL virally in the digital world

Indian Premier League: http://www.indianpremierleague.com

Bangalore Royal Challengers: http://www.royalchallengers.com
Chennai Super Kings: http://www.chennaisuperkings.com
Delhi Dare Devils: http://www.delhidaredevils.com
Hyderabad Deccan Chargers: http://www.deccanchargers.com
Jaipur Rajasthan Royals: http://www.rajasthanroyals.com
Kolkata Knight Riders: http://www.kolkataknightriders.com
Mohali Kings XI Punjab: http://www.kingsxipunjab.com
Mumbai Indians: http://www.themumbaiindians.com

Reactions: 

Related

Technology 2871295433807446199

Post a Comment

item