HCL Technologies latest Ad campaign

HCl has launched a new ad campaign for themselves in order to boost their poor brand value in India. Some time back HCL had created a brand ...

HCl has launched a new ad campaign for themselves in order to boost their poor brand value in India. Some time back HCL had created a brand campaign in which they foolishly tried to project that an HCL guy is cooler than an investment banker and was one of the most smug, cocky ad campaign I ever saw. This time they are back with an extension of the i-banker ad campaign and their positioning "Technology that touches lives" with a difference that they focussed more on highlighting HCL's achievements rather trying to prove that an HCL guy is superior. I haven't been able to figure out why the HCL guys are trying to portray themselves as so smug this is not helping their image a case in point being their reputations in top Bschools in India where despite offering whopping salaries of 15-16 lakh they end up being day5 or slot 2 kind of companies and that really highlights their brand image problems. Last time they also did a viral campaign to promote themselves lets see what are they upto this time for the moment enjoy the ad
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2 comments

MsMRC said...

Hi,

I totally agree and as an ex-HCL employee , I also know the tactics they employ to recruit gullible new graduates!The ad is just an extension of the self congratulary attitude prevailing in the company.

Abhishek said...

This is an interesting comment coming from an ex HCL employee I do hope that the company tries to handle this perception

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