Cola Wars: Sprite Youngistan Spoof ad

Cola advertising started this summer with Pepsi's Youngistan ad an ad which was high on star power and aimed at only garnering attention...

Cola advertising started this summer with Pepsi's Youngistan ad an ad which was high on star power and aimed at only garnering attention which it did and was otherwise poorly executed. While Pepsi has extended the concept of Youngistan with a show on MTV and also another Ranbir, Deepika ad which elaborates on the concept but its Sprite which is stealing the limelight. Pepsi's show wasssup Youngistan is nothing special and in its new ad it acknowledges that is trying to preach in the ad Comparitively Sprite, a Coca-Cola brand, launched its spoof ending with the tagline, ‘Yeh hain Hindustan meri jaan’. This is a straight take off on Pepsi’s tagline of ‘Yeh hai Youngistan meri jaan’. The Sprite ad is also an extension of its ongoing ‘Seedhi Baat, No Bakwaas’ campaign with Sprite boy Shiv Pandit, which replaces its ‘Sprite bujhaye only pyaas, baki all bakwaas’ campaign. I would like to see the Sprite ad running a bit more on TV but it seems their marketing spend is lesser For the moment enjoy the ad.
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