Chevrolet Spark Innovative Viral Campaign

Interactive marketing is something that every one is experimenting with and Chevrolet has taken a brave step in India by promoting Chevrolet...

Interactive marketing is something that every one is experimenting with and Chevrolet has taken a brave step in India by promoting Chevrolet Spark through an interactive parking game making use of advergaming. Seen on Rediff and Cricinfo are ads inviting users to play a game called Park the spark where users play a game to park the spark car. This seems to be an effort to promote its compact nature which makes it suitable for city driving.
A very brave and interesting campaign which could have potential to become viral also however the problem is that game which has been designed is very amateur in design and doesn't really hold attention. Still a good effort to create a viral campaign through use of advergaming.
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