Traditional marketing versus Digital Marketing

The increasingly irritating ads on the Neo Sports where they keep on increasing ads by interrupting the actual match forces me to suggest...

The increasingly irritating ads on the Neo Sports where they keep on increasing ads by interrupting the actual match forces me to suggest this video to the ad buyers which is a perfect example of how traditional mass marketing works.

Traditional Marketing
uses demographics to attempt to narrow a large population down to a targeted 'potential' viewer and then interrupting masses of these targeted people with ads be it on TV, print or on billboards but as this video suggests an over reliance on this won't work. As slowly more and more people move online I hope to see less of this kind of marketing and more digital marketing.
Digital Marketing
is the reverse because it is the very targeted viewer (consumer) searching for very specific content. Thus, the strategy of Digital Marketing is very different and most of all it is very much measurable. Digital marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience: An internet marketing campaign puts an organization's message in front of consumers precisely when they want it. For more visit my earlier post online marketing defined
Thanks to Seth Godin for pointing out the video.
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2 comments

Imran Jankhwala said...

hello,

you are right but Internet advertising is also demographics to attempt to narrow a large population down to a targeted 'potential' viewer and then interrupting masses of these targeted people. E.g. Advertising in various portals such as yahoo, rediff, indiatimes, sify, you can see that these horizontal portals are placing ads for for various industries like Maruti suzuki advertisements........

It is fine that under internet advertising likes of contextual advertising you may get targeted visitors but what about diffrent ad networks ad such as komli, ozone media or tyroo serving ads to various publishers like hindustantimes.com or zeenews.com and viewers are large population.

I think through internet advertising one can measure ad performance, 24*7 reach, Global perspective, cost effective and not in the other media.

Abhishek said...

you are right to an extent that non contextual and non behavorial ads like display banners and pop-up ads are pretty much similar in nature to traditional ads and that is why they are also one of the least effective mediums for marketeers however most of bigger ad networks and portals around the world work through sophisticated tracking methods and are moving towards behavorial targeting and this trend will soon catch up in India also

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