Parle Poppins Ad campaign

Parle has decided to do a makeover for poppins and have come out with a new ad campaign highlighting poppins as a brand with an attitude to ...

Parle has decided to do a makeover for poppins and have come out with a new ad campaign highlighting poppins as a brand with an attitude to do this they started of with market resarch. The research revealed that children above five years did not find the product appealing — they considered Poppins too childish. Also, children in metros did not identify with the brand. Parle was clear that the brand needs to exemplify an attitude they decided to make Poppins contemporary, stylish and a brand that urban 10-year-olds felt proud to carry and hence the theme "Doon Kya".Enjoy the ad which is quite funny to say the least.

Rivals Cadbury, Perfetti Van Melle, Nestlé and Godrej threaten Parle’s 15 per cent share of the Rs 1,400-crore confectionery market (source: industry estimates) especially in metros Poppins is no longer relevant and hence Parle is willing to spend nearly 1 crore on this campaign to boost its sales.
Reactions: 

Related

Technology 1863996148505163726

Post a Comment

item