Viral marketing HCL

HCL has been trying over the last year to improve its brand image among perspective employees as part of which it had a disastrously unbelie...

HCL has been trying over the last year to improve its brand image among perspective employees as part of which it had a disastrously unbelievable ad campaign on TV where they tried to compare an investment banker with software engineer. They however have now decide to extend that brand campaign online and created viral based on the Deewar Theme which portrays them as an extremely hi-tech company nothing great it has just got 5300 hits only however if you want you can check it out at hcl.in/humor/
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