Viral marketing: Bingo

ITC's Bingo has always been known for their adoption of different mediums and having a different kind of advertising strategy compared t...

ITC's Bingo has always been known for their adoption of different mediums and having a different kind of advertising strategy compared to others. Now they have become the first FMCG company in India to experiment with viral marketing and have launched a new viral developed by Contests2win. It is in essence a spoof on the long winding saas bahu soaps on TV and looks interesting to say the least take a look at the video here or head to http://www.petkapaap.com
Update: Seems like campaign is still under wraps so they have made the video private and therefore the below video will not play lets wait and see
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2 comments

Ekalavya said...

The video is live!
Have a look...

Domain is live too: http://www.petkapaap.com

blaza said...

I Like the viral managment and marketing
viral marketing

item